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Reclaiming Your Reputation: Law and Ethics Tips for Promoting and Protecting Your Brand in the Age of Yelp and Google Reviews

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Course Description:
Negative online reviews often leave MFTs feeling stuck. Responding to such reviews may breach patients’ confidentiality, but ignoring them can leave bad impressions for prospective patients. Developing an appropriate response to negative reviews can be even more pressing when the reviews include false information or defamatory accusations.

Join CAMFT staff attorney Bradley J. Muldrow, JD for an enlightening discussion about how MFTs can successfully manage their brands by effectively responding to negative online reviews and, in appropriate circumstances, asking patients to leave reviews or provide testimonials. The workshop will address the online review removal protocols for two of the most popular online review websites, alternative methods for responding to negative online reviews, and ethical issues to consider prior to soliciting patient reviews and testimonials.

Price:
Member: $25
Non-Member: $35

Credit Hours:
1.5 Hours

Learning Objectives:
 
At the conclusion of this workshop, participants will be able to:
  • Participants will be able to identify five potential methods for responding to improper / unlawful reviews left on review websites
  • Participants will be able to state which patients they may solicit testimonials (and impliedly reviews) from in appropriate circumstances.
  • Participants will be able to state five issues MFTs should consider prior to soliciting testimonials or reviews from minors who have consented to their own treatment.
Disclaimer
The user acknowledges that the workshops, handouts, and related course materials contained therein are intended for educational purposes only, and should not be considered to be legal advice or a substitute for legal or clinical consultation. These presentations address issues that are multi-faceted, and the user should not assume that the courses discuss every law, regulation, or ethical code that may be relevant to the subject matter. Legal and ethical standards are subject to change, and it is always prudent to check to see whether a particular law, regulation, or ethical standard may have changed.

This course satisfies the Law and Ethics course requirement for LMFTs, LCSWs, LPCCs and LEPs which is required for each license renewal cycle.

Refunds/Cancellations: CAMFT does not offer refunds for On-Demand Library purchases.